DeRae Designs Web Design

The Process. . . . .

Here is a short glimpse of how DeRae Designs works with you to go from design to the reality of your website.

Phase 1 - It all starts with the Free Consultation. Here we sit down with you and assess the scope of the Internet presence you want. We work out some clearly defined goals, and learn as much as we need to about your company to understand how to represent your company to the world of the Internet. We use your current company colors, any and all printed materials from our company, and your personal taste to learn how to present your company on the Internet.

We are going to ask you questions like:

What is your product or service?
Who are your customers?
Who is your competition and what sets your company apart from them?
What are your business goals for the next 3 years?
What types of advertising has been working best for your company?

This free consultation also allows you to ask any questions you want about the Internet and our services. When everyone has their questions answered, we come back to our office to start the next phase.

Phase 2 - The Design Conception phase begins after collecting as much information as we can from our free consultation with you. We always try to balance giving your website a unique look and feel, and an intuitive control for ease of use. Your website should stand out from your competition, but should never confuse the user. We will create some webpage mock-ups from all the information we gathered in the free consultation, and present them to you in a second consultation. At this point, you make any changes to color, design, look and structure. After any changes on your part, we move to the next phase of the process, which is the technical production of your website.

Phase 3 - Technical Production is where the serious physical work on your website happens. Both graphic design and programming happen simultaneously, so that the look and the feel of your website work well together. Some original pictures may have to be purchased or created, which may have to be added to the final cost of your website. You will own all final copyright and ownership rights to both the graphic side and the program code side of your website. At the end of the technical production phase, we will meet with you again for a final approval from you before publishing your site.

Phase 4 - Publishing your site happens once all testing and modifications have been made from your review. Your website will be loaded to the hosting site you already have, or one we will arrange for you. Your website will be registered with the major search engines, and be available for the whole world to see.